Is it possible to design sophisticated magazine covers that communicate and sell in the virtual newsstand when all we can show are low-resolution thumbnails? “Don’t judge a book by it’s cover.” We all know the saying, but do we pay any attention? Of course not. And that’s why we also say that first impressions matter….
Don’t be afraid to play around with established production methods. If you know enough about them you’ll find creative ways to subvert them. When you look at designers today you see people who are faced with massive multi-skill requirements. Photographer? Check. (Everyone has a digital camera these days, even if they’re not actually good at…
When you need to see how a typeface works you use dummy copy. But there’s more to life than lorem ipsum, as pangrams can be fun, too. If you need to fill a text box with words but you don’t have final approved copy or you just want to see how different type settings look,…
Color plays a crucial part in how we perceive things, so understanding its emotive effects is fundamental to creating effective designs. How do you react to colour? The hue of things has a surprisingly strong affect on how we perceive things and even on how we feel, both physically and emotionally. It is thought that…
