Dazzle and digital camouflage
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Dazzle and digital camouflage

Camouflage is the art and design of staying hidden. But there’s more to camouflage than blobs of muted green, yellow and brown – just look at the modern Marpat patterns and WW1 dazzle ship designs. Seeing patterns in things is one of the most basic instincts we have. It is a survival instinct, something that…

Helvetica: still pulling its weights
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Helvetica: still pulling its weights

Helvetica is the world’s most popular typeface. Not everyone likes it, often precisely because of this, but it’s everywhere you look: shop signs, clothing labels, corporate logos, packaging of all kinds, the iOS interface – and now of course Mac OS X itself. One of Yosemite’s many changes was the booting out of Lucida Grande…

Focaltone colour secrets
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Focaltone colour secrets

Sometimes, when you need to get something done, the simplest approach is to cut to the chase. Colour matching is a case in point. This stuff is important but it can also be annoyingly, sometimes mind-numbingly, complex. What I’m about to say may sound a trifle heretical, but hear me out. Forget science, forget abstract…

Microsoft logo design history

Microsoft logo design history

Back on August 23rd (note: this was written in 2012) Microsoft announced something new. It wasn’t software, and it wasn’t hardware: it was a new corporate logo, launched officially as it opened its new store in Boston, Massachusets. Technically it appeared in July on new keyboards and mice, but a slight fudging of the unveiling…

Video vs text? Fight!

Video vs text? Fight!

What’s the future of text? I’m going to be talking about this at a seminar in October, and it’s a fascinating subject. But right now I’m thinking about something a bit different: as things go increasingly digital, will video take over traditional magazine content? Strange question. Here’s where it came from: an ex-student of mine…

Digital skeuomorphism

Digital skeuomorphism

Skeuomorphism is probably not a word you’ve heard much in your life. Not until summer 2011, anyway, when it took the Mac world by storm, thanks to Apple’s design retro-realism in key parts of Lion and iOS5. A skeuomorph is, in a nutshell, something that retains ornamental design cues to something that was necessary in…

Signage design is a creative challenge

Signage design is a creative challenge

Where are you going? I don’t mean in the metaphysical sense, that’s too deep for right now. I mean do you know what direction you’re facing, where you should be heading, that sort of thing? When did you last glance at a sign or a map? Some people have what’s called a ‘good sense of…

Book binding tips, tricks, advice and secrets
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Book binding tips, tricks, advice and secrets

I love what’s possible in digital design and production, but the truth is there’s something that digital products lack when compared with print. This missing quality is tactility, the effect of touch and physical behaviour as a part of the overall experience. Even in print this is all too often forgotten as a part of…