Paper size is something we don’t give that much thought to, most of the time at least. If you have a printer (and you’re not in the US), chances are it is an A4 model. If not, it’ll almost certainly be an A3 inkjet, perhaps even one that can print onto oversized A3 – probably…
Sometimes, when you need to get something done, the simplest approach is to cut to the chase. Colour matching is a case in point. This stuff is important but it can also be annoyingly, sometimes mind-numbingly, complex. What I’m about to say may sound a trifle heretical, but hear me out. Forget science, forget abstract…
The evolution of a graphic identity There’s a well-known saying from early last century that travel broadens the mind, and this applies to graphic designers as much as anyone else. Every culture has its own graphic signatures; visual elements that are often missed when it’s your own culture, but stand out as identifying characteristics and…
Pagination and page imposition is a strange thing when you first try and grok it. As designers we always see the pages in our layouts as sequentially numbered page pairs. The most complicated things normally get is explaining to newbies why things always start with a right-hand page (it’s the cover, of course), and figuring…
“Are we sitting comfortably? Is this thing on? Friends, Romans, countrymen! Oi, you in the back!” The odds are that, sooner or later, you’re going to have to stand up in front of a group of people and talk about something. Practically everyone hates doing this kind of thing, especially the first few times. As we’re…
Zapfino is one of the most spectacular typefaces you’ll ever get to use. It’s a calligraphic tour de force, a typeface designed by the prolific Hermann Zapf, the man responsible for Optima, Palatino and a great many other well-known fonts. Zapfino is specialit’s a swash-rich design with a range of styles and options beyond almost…
According to the Audit Bureau of Circulations, the organisation that gives the official tally of who sold how many, the digital version of a magazine isn’t a version of its print sibling if it has ‘five percent less content or fifteen percent more content than the physical edition’. I see the logic behind this –…
I bet at least some of you experimented a little with invisible ink when you were young. Lemon juice was my chosen method, because it was easy, but mainly because I didn’t really know anything else. It dried clear, but heating the paper brought out the writing or drawing in brown. It was good, schoolboy…
Back on August 23rd (note: this was written in 2012) Microsoft announced something new. It wasn’t software, and it wasn’t hardware: it was a new corporate logo, launched officially as it opened its new store in Boston, Massachusets. Technically it appeared in July on new keyboards and mice, but a slight fudging of the unveiling…
