Sometimes, when you need to get something done, the simplest approach is to cut to the chase. Colour matching is a case in point. This stuff is important but it can also be annoyingly, sometimes mind-numbingly, complex. What I’m about to say may sound a trifle heretical, but hear me out. Forget science, forget abstract…
Pagination and page imposition is a strange thing when you first try and grok it. As designers we always see the pages in our layouts as sequentially numbered page pairs. The most complicated things normally get is explaining to newbies why things always start with a right-hand page (it’s the cover, of course), and figuring…
I bet at least some of you experimented a little with invisible ink when you were young. Lemon juice was my chosen method, because it was easy, but mainly because I didn’t really know anything else. It dried clear, but heating the paper brought out the writing or drawing in brown. It was good, schoolboy…
How can you print without using ink, without applying some kind of colour to a surface? There are two processes that come to mind: embossing and die-cutting. They’re not generally options we get to play with as a rule, but that’s no reason not to look into the possibilities. Embossing can be done with print…
Quick Response (QR) barcodes are more interesting than you might think, so it’s worth considering them. Just make sure they work as expected before going live… You’ve probably seen a QR code, even if you don’t know what they are or do. QR codes are basically a two-dimensional form of barcode, with data encoded in…
No natural affordances: big problems with digital magazines. The world is going crazy for digital design and publishing. And I have to put my hands up and admit that I’m a fan and a part of that. Creating layouts for the iPad is exciting; there’s a sense of liberation from some of the traditional restrictions…
Know more about preflighting than your software or you’ll get caught out. Grammar purists, look away now; this is all about a word that’s made its way from composite adverb to standalone verb. Preflighting is the act of going through a series of important checks before committing yourself. It originated in the flight industry (hence…
Get hands-on with paper Graphic design processes are almost always about putting marks on surfaces, and those surfaces are almost always paper. We take this medium for granted, but do we really know much about it? We talk about ‘dead tree publishing’, reject the paperless office concept by consuming tons of the stuff, recycle it…
When I teach I constantly have to remind myself that things that seem simple because I learned them years ago weren’t always easy to grasp the first time around. Image resolution is a bit case in point; understanding the relationship between a bitmap image’s resolution, pixel dimensions and printed size is simple once you know…
