WYSIWYG: What You See Isn’t What You Get! One of the great advances in the Renaissance was the understanding of perspective. Not the experiential kind that helps us learn from our mistakes, but rather the ‘converging parallel lines’ kind that helps us replicate our perception of depth, the third dimension, in a two-dimensional image. This…
The peculiar art of making faces with type. Lol, ;–) If you’ve never used either of the above in an email or text, you’ve either avoided the Internet altogether or you really are a bit of curmudgeon. A text-only medium blocks the non-verbal, unspoken emotional indicators that give a richer context to our communication. The…
“Hello. I’m Keith Martin, and welcome to Keith Martin presents: Fun with Flags”. No, hang on, I promise this won’t be like Sheldon’s infamous vexillology video podcasts… even though one or two of my students have compared me to Sheldon. I’ve always found national flags fascinating from a graphic design sense. They are meant to…
Camouflage is the art and design of staying hidden. But there’s more to camouflage than blobs of muted green, yellow and brown – just look at the modern Marpat patterns and WW1 dazzle ship designs. Seeing patterns in things is one of the most basic instincts we have. It is a survival instinct, something that…
Helvetica is the world’s most popular typeface. Not everyone likes it, often precisely because of this, but it’s everywhere you look: shop signs, clothing labels, corporate logos, packaging of all kinds, the iOS interface – and now of course Mac OS X itself. One of Yosemite’s many changes was the booting out of Lucida Grande…
Paper size is something we don’t give that much thought to, most of the time at least. If you have a printer (and you’re not in the US), chances are it is an A4 model. If not, it’ll almost certainly be an A3 inkjet, perhaps even one that can print onto oversized A3 – probably…
Sometimes, when you need to get something done, the simplest approach is to cut to the chase. Colour matching is a case in point. This stuff is important but it can also be annoyingly, sometimes mind-numbingly, complex. What I’m about to say may sound a trifle heretical, but hear me out. Forget science, forget abstract…
The evolution of a graphic identity There’s a well-known saying from early last century that travel broadens the mind, and this applies to graphic designers as much as anyone else. Every culture has its own graphic signatures; visual elements that are often missed when it’s your own culture, but stand out as identifying characteristics and…
Pagination and page imposition is a strange thing when you first try and grok it. As designers we always see the pages in our layouts as sequentially numbered page pairs. The most complicated things normally get is explaining to newbies why things always start with a right-hand page (it’s the cover, of course), and figuring…
“Are we sitting comfortably? Is this thing on? Friends, Romans, countrymen! Oi, you in the back!” The odds are that, sooner or later, you’re going to have to stand up in front of a group of people and talk about something. Practically everyone hates doing this kind of thing, especially the first few times. As we’re…
