The evolution of a graphic identity There’s a well-known saying from early last century that travel broadens the mind, and this applies to graphic designers as much as anyone else. Every culture has its own graphic signatures; visual elements that are often missed when it’s your own culture, but stand out as identifying characteristics and…
Tag: typeface
Zapfino, the typeface with built-in magic
Zapfino is one of the most spectacular typefaces you’ll ever get to use. It’s a calligraphic tour de force, a typeface designed by the prolific Hermann Zapf, the man responsible for Optima, Palatino and a great many other well-known fonts. Zapfino is specialit’s a swash-rich design with a range of styles and options beyond almost…