{"id":1754,"date":"2025-02-25T20:28:21","date_gmt":"2025-02-25T20:28:21","guid":{"rendered":"https:\/\/thatkeith.com\/articles\/?p=1754"},"modified":"2026-01-08T17:59:08","modified_gmt":"2026-01-08T17:59:08","slug":"whats-your-favourite-font","status":"publish","type":"post","link":"https:\/\/thatkeith.com\/articles\/whats-your-favourite-font\/","title":{"rendered":"What&#8217;s your favourite font?"},"content":{"rendered":"\n<p>I was asked this after I first wrote about <a href=\"https:\/\/thatkeith.com\/articles\/espy-sans-revived\/\" data-type=\"post\" data-id=\"1324\">rebuilding the Espy Sans pixel typeface<\/a> family. It\u2019s a tough question, how long have you got? <\/p>\n\n\n\n<p>So, my favourite? To be honest I\u2019m not sure I actually have one \u2013 or rather, not just one favourite, although I do have a shortlist. What I\u2019m also sometimes asked is what\u2019s the \u2018best\u2019 font, and that\u2019s even more of an impossible thing to say. It\u2019s a little like asking who\u2019s the best guitarist: you can\u2019t just pick one, it\u2019s really a matter of taste and appropriate style. Django Reinhardt, Jimi Hendrix, Peter Green, George Benson, Doc Watson, Jimmy Page, Prince \u2013 the more you think about it, the longer the list gets. (In 2008 someone actually made an impressive stab at it and come up with a top 100, at <a href=\"https:\/\/www.digitaldreamdoor.com\/pages\/best_guitar-all.html\">https:\/\/www.digitaldreamdoor.com\/pages\/best_guitar-all.html<\/a>.)<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-6-border-color has-theme-palette-8-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:dotted;border-width:1px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4232890097475869\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display-full-width-responsive -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4232890097475869\"\n     data-ad-slot=\"5061467982\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<p>Like musical styles, different typefaces suit different moods. It\u2019s easy to group things into broad genres or categories. Not so much the traditional type classifications of Transitional, Garalde and the others; those don\u2019t mean that much to most people. Think of what a typeface conveys: Futura for clinical precision, Gill Sans for 20th-century Englishness, Didot for a kind of timeless French purity, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"1024\" data-id=\"1756\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-866x1024.png\" alt=\"\" class=\"wp-image-1756\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-866x1024.png 866w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-254x300.png 254w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-768x908.png 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-1299x1536.png 1299w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura-1732x2048.png 1732w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Futura.png 1920w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"1024\" data-id=\"1758\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-866x1024.png\" alt=\"\" class=\"wp-image-1758\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-866x1024.png 866w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-254x300.png 254w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-768x908.png 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-1299x1536.png 1299w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-1732x2048.png 1732w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans.png 1920w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"1024\" data-id=\"1757\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-866x1024.png\" alt=\"\" class=\"wp-image-1757\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-866x1024.png 866w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-254x300.png 254w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-768x908.png 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-1299x1536.png 1299w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot-1732x2048.png 1732w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Didot.png 1920w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>When it comes to actual projects, however, it\u2019s not that simple. All the other elements involved in a layout complicate matters by adding their own influences to the mix. This means that picking something appropriate can seem difficult. But sometimes it\u2019s mainly because we overthink things and don\u2019t relax enough to see new ideas. As an experiment, I once edited the classic final shootout scene from Clint Eastwood\u2019s \u2018For A Few Dollars More\u2019 to have a different soundtrack. Instead of the tense, minimalist notes based on pocket watch chimes, I ran it with a hard rock track, specifically the first part of AC\/DC\u2019s TNT. It wasn\u2019t what Sergio Leone or Ennio Morricone planned, and it definitely changed the feel of the moment \u2013 but oh boy, it was still effective.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/GkkdbPYW5QU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=53&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/rB9-McrpJew?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>The point there was that you should be ready to try out things that may seem disconnected, that may not seem instinctively right. Push at the boundaries. David Hillman did exactly that in 1988 when he redesigned the Guardian newspaper. Of all the things that he introduced and developed, the two-font typographic masthead was the one that caused the biggest stir. I know it wasn&#8217;t the kind of drama that Neville Brody was causing, but mixing Garamond Italic with Helvetica Black in this way was, at that time and certainly in that context, close to revolutionary. It quickly became a bit of a type trick, a thing that many designers did when they were pushed for time and\/or ideas. I experimented with it myself, although in my defense I was a student at the time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-1988-1024x300.jpg\" alt=\"\" class=\"wp-image-1759\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-1988-1024x300.jpg 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-1988-300x88.jpg 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-1988-768x225.jpg 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-1988.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In 2005 the Guardian\u2019s masthead was redesigned as a one-font, two-colour affair, but Hillman\u2019s work was a design milestone that used those fonts incredibly effectively. (The Guardian published an article about these two <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2018\/may\/06\/colour-guardian-masthead-opinion-tabloid-redesign\">Guardian redesign changes<\/a> in 2018.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-2005-1024x435.jpg\" alt=\"\" class=\"wp-image-1760\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-2005-1024x435.jpg 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-2005-300x128.jpg 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-2005-768x326.jpg 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Guardian-redesign-2005.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I know what many of you are thinking. \u201cWhy Helvetica, the most boring font in the universe?\u201d It\u2019s true that it is quite passive, almost personality-free, but that\u2019s not necessarily a bad thing. If you\u2019re setting the title for a poster or a big magazine feature you\u2019ll probably want something with a bit of pizzaz and you probably wouldn\u2019t choose Helvetica. But when Hillman set out the groundwork for his Guardian redesign he was establishing a rigid grid-based layout system, and he needed a typeface that would work well with that and also not load too much of its own message and personality into the newspaper\u2019s headlines. There were a few different families that would have sufficed, Univers for one, but Helvetica fit the bill and got the part. Today, when I need to present words in a visually expressionless manner, I generally turn to Helvetica. The Neue family, to be precise, as the slightly revised letterforms are a little more consistent and the extended range of weights is always helpful. I\u2019ve even taken to using it when I write articles: today\u2019s Retina screens are sharp enough to do it justice at body text sizes, and it\u2019s both compact and legible in the Light weight at 10pt. The Ultra Light version (below) risks disappearing at body text sizes but it\u2019s an interesting option for headline size elements where the more typical \u2018headlines are bold\u2019 choice would feel overly bulky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"576\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/HelveticaNeueUltraLight-1.gif\" alt=\"\" class=\"wp-image-1785\"\/><\/figure>\n\n\n\n<p>When it comes to type with less of a deadpan face I do keep changing my mind. I am very partial to the choice of Tabac that MacUser magazine used for the last major redesign of its life; it\u2019s a versatile font with a lovely personality and, thanks to the well-balanced pairing of serif and sans variations, it gives an extraordinary range of options. It\u2019s ideal for everything from magazine body copy to headlines. I don&#8217;t have a specific favourite font, remember, but it&#8217;s definitely in my shortlist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Tabac-1024x512.gif\" alt=\"\" class=\"wp-image-1763\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Tabac-1024x512.gif 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Tabac-300x150.gif 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Tabac-768x384.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Soho Gothic is another powerful sans design that has a serif counterpart (\u2018Egyptienne\u2019-style slab-serifs in this case) as well as a wide range of weights. The ultra-heavy weight is so chunky it\u2019s like being run over by a dump truck, but it keeps enough of the family characteristics to charm you as it hits. Tough to use, but tough to beat in the right setting.<\/p>\n\n\n\n<p>For a typeface that is even tougher to use you can\u2019t get much more challenging than Feathergraphy, by <a href=\"https:\/\/www.mansgreback.com\">Mans Greback<\/a>. I\u2019ve only managed to use it once, but I do still love its gloriously mad calligraphic extravagance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Feathergraphy-1024x532.gif\" alt=\"\" class=\"wp-image-1772\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Feathergraphy-1024x532.gif 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Feathergraphy-300x156.gif 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Feathergraphy-768x399.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I\u2019ve been using Soho Gothic and its sibling Soho in some digital design projects, and I do love its versatility. It has \u2013 please excuse the dad-typographer pun \u2013 character, while maintaining a calm, consistent clarity across the full extremes of weights, from thin-and-crispy to ultra-heavy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Soho-Gothic-1024x512.jpg\" alt=\"\" class=\"wp-image-1794\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Soho-Gothic-1024x512.jpg 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Soho-Gothic-300x150.jpg 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Soho-Gothic-768x384.jpg 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Soho-Gothic.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I&#8217;ve also been enjoying using Gotham. This is the sans-serif font that took on a very modern American feel in 2008, thanks to its prominent use in Barack Obama\u2019s campaign artwork. There\u2019s no corresponding serif variant, but it has the same weight range as Soho \u2013 pin-sharp thin through to overweight ultra \u2013 with slightly more conventional forms that feel derived from Victorian wood type. (Parts of the heaviest designs of Gotham are somewhat reminiscent of Antique Olive Bold. I\u2019m not sure if that\u2019s good or bad, but it works.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"337\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gotham-change-we-can-believe-in.gif\" alt=\"\" class=\"wp-image-1765\"\/><figcaption class=\"wp-element-caption\">Obama&#8217;s campaign slogan in his chosen campaign font, Gotham<\/figcaption><\/figure>\n<\/div>\n\n\n<p>But no font is good for everything. I\u2019m partial to a little Scotch Roman from time to time, pun most definitely intended. Monotype\u2019s Scotch Roman in particular is a great example of this early 19th century style. It\u2019s similar to Didot, Walbaum and the other \u2018didones\u2019 but with more traditional woodcut-like serifs: elegance rooted in authentically retro tradition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Scotch-Roman-768x1024.png\" alt=\"\" class=\"wp-image-1766\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Scotch-Roman-768x1023.png 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Scotch-Roman-225x300.png 225w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Scotch-Roman-1153x1536.png 1153w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Scotch-Roman.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>But then again tradition can be overrated. Berthold\u2019s Barmeno and the very similar FF Dax are great up-to-date typeface designs that seem to be lasting past the fad phase. Dax has even survived use in David Cameron\u2019s 2005 leadership campaign and briefly in the Conservative party\u2019s logo, although it was quickly replaced with the clumsier Lucida Sans.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" data-id=\"1768\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Barmeno.gif\" alt=\"\" class=\"wp-image-1768\"\/><figcaption class=\"wp-element-caption\">Barmeno<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" data-id=\"1767\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-FF-Dax.gif\" alt=\"\" class=\"wp-image-1767\"\/><figcaption class=\"wp-element-caption\">FF Dax<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>There are always new designs to try, too. Roboto, the font used in some Android devices, is a little like Univers, but with a touch more humanity. It\u2019s also free, from <a href=\"http:\/\/bit.ly\/androidroboto\">bit.ly\/androidroboto<\/a>, and there\u2019s a Roboto Serif option too. I&#8217;ve not put it to work yet, but it looks worth trying.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1012\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Roboto-1024x1012.gif\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Roboto-1024x1012.gif 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Roboto-300x297.gif 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Roboto-768x759.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The list goes on; Gill Sans Bold Extra Condensed, for example, a rather compact sans serif display font with pleasing humanist qualities, and Sabon, Perpetua and Joanna&#8230; <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-Bold-Extra-Condensed-1024x631.jpg\" alt=\"\" class=\"wp-image-1793\" srcset=\"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-Bold-Extra-Condensed-1024x631.jpg 1024w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-Bold-Extra-Condensed-300x185.jpg 300w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-Bold-Extra-Condensed-768x474.jpg 768w, https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/Font-sample-Gill-Sans-Bold-Extra-Condensed.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Gill Sans Bold Extra Condensed<\/figcaption><\/figure>\n\n\n\n<p>So, back to the original question: what\u2019s my favourite typeface? I warned you it\u2019s never a short answer. Were you sitting comfortably?<\/p>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-689b0661 wp-block-group-is-layout-constrained\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4232890097475869\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Display-full-width-responsive -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-4232890097475869\"\n     data-ad-slot=\"5061467982\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I was asked this after I first wrote about rebuilding the Espy Sans pixel typeface family. It\u2019s a tough question, how long have you got? So, my favourite? To be honest I\u2019m not sure I actually have one \u2013 or rather, not just one favourite, although I do have a shortlist. What I\u2019m also sometimes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,4,36],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-type","category-typography"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thatkeith.com\/articles\/wp-content\/uploads\/2025\/02\/font-favourite-header-image.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8ooc8-si","_links":{"self":[{"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/posts\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/comments?post=1754"}],"version-history":[{"count":10,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/posts\/1754\/revisions"}],"predecessor-version":[{"id":1901,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/posts\/1754\/revisions\/1901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/categories?post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatkeith.com\/articles\/wp-json\/wp\/v2\/tags?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}